Rivian Automotive Expands Georgia Facility Amid EV Market Slowdown

Rivian Automotive has broken ground on a new $5 billion electric vehicle plant in Georgia, marking a bold expansion despite cooling demand for EVs. The facility will produce the R2 SUV and R3 crossover models, targeting 400,000 units annually by 2028.

The project carries significant economic weight - creating 7,500 permanent jobs and supported by a $6.57 billion conditional loan from the U.S. Department of Energy. Georgia officials have already invested $32 million in site preparation, though direct subsidies remain absent.

This growth initiative contrasts sharply with Rivian's current market challenges. Consumer Reports recently ranked its vehicles among the least reliable, while EV sales growth has slowed to just 1.5% in 2025's first half. The phase-out of federal tax credits further clouds the outlook.